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No matter what type of business you own, an important way to keep customers happy is to make it easy to get in touch with you. When customers have a question or concern, they don’t want to have to hunt around your website looking for a way to contact you. The most successful businesses offer multiple methods of communication and make sure they are easy for customers to discover and navigate. Here are five communication methods you can adopt and how they can benefit your business.

​1. Phone
While it’s true that we’re living in a digital age, research shows that customers’ most desired method of contacting a business is by phone. Calling a business and getting to speak directly to someone is the most straightforward way to resolve questions and concerns. Providing a 24-hour phone service lets customers know you’re always available for their concerns.

2. Text
Texting is quick and convenient and allows customers to get the answer to their questions fast. Letting customers know they can text you gives them a simple way to get into contact even when they’re busy with other tasks.

3. Email
For issues of less immediate importance, email is an excellent way to communicate with customers, especially if you are able to respond to their emails quickly. Building a list of customer’s emails also allows you to contact them about any promotions or sales you might have going on.

4. Chat
​Building a real-time chat function into your website lets customers resolve their issues simply. If your customers are visiting your website looking for a way to contact you, having a live chat function available provides a valuable experience they will appreciate.

5. Social Media
​Having social media profiles on multiple platforms allows your customers to easily stay in touch with your business. Being able to post a comment on your social media profile and receive an answer shows customers that you are engaged and attentive to their needs.

Offering customers multiple ways of communicating with you is a vital method of demonstrating trustworthiness and building a reputation as a company that cares. With Insta Answer, your customers will be able to reach a caring and knowledgeable person any time they have an issue, day or night. To learn more about how we can serve your business, contact us

Picture of Steve Samuels

Steve Samuels

A respected contact-service executive and thought-leader, Insta Answer CEO Steve Samuels has over 30 years experience in the industry. Steve posts his insights here on our blog weekly (and sometimes more.)

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