8 eye opening customer service statistics
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When it comes to your business, customer service should be a top priority. Sometimes, it can be easy to overlook its importance, though. So, as a reminder, here’s a list of eye-opening statistics we guarantee you didn’t know about customer service.

  • 52% of people want companies to take action based on the feedback provided by their customers.

  • 96% of consumers value customer service as an important factor when determining the brands they choose.


  • 89% of consumers have even changed business providers to a competitor as the result of a poor customer experience.


  • Americans are willing to pay 17% more to work with and buy from businesses with great customer service reputations, as opposed to those without.


  • 90% of customers are influenced by positive customer feedback and reviews when purchasing products.


  • Brands that accept customer feedback are considered more favorable by 77% of consumers.


  • 68% of customers say that a “polite customer service representative” is the key to excellent customer service.


  • A customer retention increase of 5% due to excellent customer service can increase profits by 25% – 95%.

As you can see, prioritizing customer service is a must! What’s the easiest, most reliable way to do so? Hire Insta Answer for 24/7 virtual answering services. Give us a call today.

Steve Samuels

Steve Samuels

A respected contact-service executive and thought-leader, Insta Answer CEO Steve Samuels has over 30 years experience in the industry. Steve posts his insights here on our blog weekly (and sometimes more.)

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