Small businesses in the propane industry are always looking for ways to differentiate their company from the competition and secure new, long-term customers. If your propane company is looking for new ways to thrive, it can help to understand what potential customers are looking for. Insta Answer has been serving the heating oil and propane industry for decades, and we’ve seen firsthand what propane customers are looking for. Here are the top four things customers consider when choosing a propane company.
1. Good Customer Service
Evidence of high-quality customer support is crucial in the propane industry. No one wants to be left out in the cold with an unresponsive fuel provider. One of the most persuasive things a customer can see from a propane company is 24/7 phone support. Propane customers want to know there will be a knowledgeable expert ready to provide assistance whenever there’s an unexpected fuel need or problem.
2. Location
The first thing customers consider is which companies not only serve the region they live in but understand the weather and heating needs in their local area. A propane company with a large service area can indicate that they also have a large team of technicians, which is beneficial to customers.
3. Fees
Being transparent about the types of fees your company changes helps ensure your customer’s trust. Ideally, any fees a propane company charges will be clearly listed on their pricing plans.
4. Pricing
Propane companies that offer different payment plans show that they truly understand the needs of their customers. Offering price caps for one or more heating seasons and communicating current market rates, as well as offering multiple payment methods are all appreciated by customers.
While there are many things about your business that are difficult to control, there are still many ways you can offer more to your customers and improve your business. Providing expertly trained 24-hour support is a highly effective way to set yourself apart from competing businesses and secure new customers. Reach out to Insta Answer today and see how we can handle your calls.
